2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained
By now you’ve probably seen J-Lo’s new commercial featuring the 2012 FIAT 500 cabriolet. Excerpts from Ms. Lopez’s new “Papi” music video were used to promote the ultra cute cabrio. If you haven’t seen the full video, the commercial can be confusing. Why are all of these men chasing and flocking around the Latin sensation?
Magic cookies is the answer to this much talked about question. At the beginning of the video, J-LO is given a cookie and warned not to eat too much, the cookies are powerful. The next day, men anywhere within her vicinity clamor to get a piece of Ms. Lopez for themselves.
The FIAT commercial showcasing Jennifer Lopez and the FIAT 500 cabriolet version was first released during Monday Night Football. Why debut the commercial then? At first glance, it doesn’t appear to be a smart move on FIAT’s behalf. If you delve deeper into FIAT’s marketing strategy, you would find that a broad audience watches Monday Night Football. Therefore, FIAT was successful in getting their brand out to the masses.
Some argue that putting J-lo front and center in the commercial as well as the FIAT 500c, is a great marketing move, as one is supposed to be a reflection of the other. J-LO is synonymous with fashion, being passionate and hard working – much like the FIAT car.
To fully appreciate the commotion of the new FIAT 500 commercial, you almost have to watch Jennifer Lopez’s “Papi” video which provides plenty of back-story including the role that the “magic” cookies played.
In the end, by utilizing the star power of Jennifer Lopez in their commercial and showcasing the FIAT 500c in her new video, both parties have created a lot of buzz. A win win wouldn’t you say?
Did you know you too can drive the car that has everyone buzzing? The 2012 FIAT 500 cabriolet is available for purchase at Derrick FIAT. Simply pick up the phone and dial 1-800-NEW-FIAT, or visit us online to browse our current FIAT 500c stock. If you prefer to drop by in person, head over to 6211-104 street in Edmonton, Alberta and our Sales team will help you live the life you’re meant to – with a brand new 2012 FIAT 500c from Derrick FIAT.
Thanks for visiting with us, and have a FIAT-astic rest of your day!