1. VIDEO: Make it YOUR race and be a FIAT-astic Champion with the 2013 FIAT 500 Abarth!

    Coming soon to Canada……  We’ll be sure to post on our social media pages, any info we receive regarding the new FIAT 500 Abarth as soon as we know more! 

    Still to come on YOUR Derrick FIAT social media pages, a well known and respected men’s magazine delves into the world of a 2012 FIAT 500 pop and in this month’s installment discovers this isn’t a “Chick’s car!” Have a FIAT-astic rest of your day and

  2. VIDEO:  FIAT owned Maserati is one of the most beloved, stylish and elite vehicles out there.  Celebrities covet the ultra sleek styling and high performance handling of the Maserati brand.  Looking at this beautifully shot, well edited video with an equally hypnotic music score - can you blame them?  Wowsers!!

    Quick Side note:  The Maserati Quattroporte is equipped with a 4.7 litre V8 engine that outputs 430 hp and 361 lb. ft. of torque and will top out at 280 km/h and jets from 0-100 in 5.4 seconds!  Again - Wowsers!!

    Have a FIAT-astic rest of your day fans, be sure to check us out tomorrow when we showcase even more FIAT-astic holiday gift ideas, and a new accessory that is supposed to assist your new FIAT with parallel parking. 

  3. Fiat 500 sport 2012 first snow!!!

    T’is the season to drive your FIAT falalalalala ;-D

    Have a FIAT-astic rest of your weekend fans!  Don’t forget to recommend us to your friends :-D

  4. VIDEO:  FIAT 500 Goes to the Opera!

    It’s commonly known that Opera and the 2012 FIAT 500 both have their roots in Italian culture.  Opera like the new FIAT’s, is not as popular as it could be with North American’s but that trend is quickly changing. Follow along as Editor In Chief for AOL Autos David Kiley takes the 2012 FIAT 500 to the Opera during National Opera Week, interviews the Director of the Michigan Opera Theatre David DiChiera and notes some of the similarities between Opera and the 2012 FIAT 500!

    Thanks for visiting with us Derrick FIAT fans!  For even more FIAT-astic media, news and current information - "Like" us on Facebook or Follow @derrickfiat on #twitter

    Please note: If you receive an error message stating that you are unable to view this video inside a frame, Open a new window by clicking the link the error message provides to play the video.  Many thanks.

  5. VIDEO:  Fiat 500 Drift Job

    You’ve probably heard of “The Italian Job” but have you ever heard of “The FIAT 500 Drift Job?”  Probably not… at least not until now Derrick FIAT fans!  Take a look at this cool little video of a classic FIAT 500 owner putting the pedal to the metal and showing us exactly what his little speed dynamo can do!  Have a FIAT-astic rest of your day Derrick FIAT fans! 

  6. 2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained
By now you’ve probably seen J-Lo’s new commercial featuring the 2012 FIAT 500 cabriolet.  Excerpts from Ms. Lopez’s new “Papi” music video were used to promote the ultra cute cabrio.  If you haven’t seen the full video, the commercial can be confusing.  Why are all of these men chasing and flocking around the Latin sensation?  
Magic cookies is the answer to this much talked about question.  At the beginning of the video, J-LO is given a cookie and warned not to eat too much, the cookies are powerful.  The next day, men anywhere within her vicinity clamor to get a piece of Ms. Lopez for themselves.  
The FIAT commercial showcasing Jennifer Lopez and the FIAT 500 cabriolet version was first released during Monday Night Football.  Why debut the commercial then?  At first glance, it doesn’t appear to be a smart move on FIAT’s behalf.  If you delve deeper into FIAT’s marketing strategy, you would find that a broad audience watches Monday Night Football. Therefore, FIAT was successful in getting their brand out to the masses.
Some argue that putting J-lo front and center in the commercial as well as the FIAT 500c, is a great marketing move, as one is supposed to be a reflection of the other.  J-LO is synonymous with fashion, being passionate and hard working – much like the FIAT car.
To fully appreciate the commotion of the new FIAT 500 commercial, you almost have to watch Jennifer Lopez’s “Papi” video which provides plenty of back-story including the role that the “magic” cookies played.
In the end, by utilizing the star power of Jennifer Lopez in their commercial and showcasing the FIAT 500c in her new video, both parties have created a lot of buzz.  A win win wouldn’t you say?
Did you know you too can drive the car that has everyone buzzing?  The 2012 FIAT 500 cabriolet is available for purchase at Derrick FIAT.  Simply pick up the phone and dial 1-800-NEW-FIAT, or visit us online to browse our current FIAT 500c stock.  If you prefer to drop by in person, head over to 6211-104 street in Edmonton, Alberta and our Sales team will help you live the life you’re meant to – with a brand new 2012 FIAT 500c from Derrick FIAT.
Thanks for visiting with us, and have a FIAT-astic rest of your day!

    2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

    By now you’ve probably seen J-Lo’s new commercial featuring the 2012 FIAT 500 cabriolet.  Excerpts from Ms. Lopez’s new “Papi” music video were used to promote the ultra cute cabrio.  If you haven’t seen the full video, the commercial can be confusing.  Why are all of these men chasing and flocking around the Latin sensation? 

    Magic cookies is the answer to this much talked about question.  At the beginning of the video, J-LO is given a cookie and warned not to eat too much, the cookies are powerful.  The next day, men anywhere within her vicinity clamor to get a piece of Ms. Lopez for themselves. 

    The FIAT commercial showcasing Jennifer Lopez and the FIAT 500 cabriolet version was first released during Monday Night Football.  Why debut the commercial then?  At first glance, it doesn’t appear to be a smart move on FIAT’s behalf.  If you delve deeper into FIAT’s marketing strategy, you would find that a broad audience watches Monday Night Football. Therefore, FIAT was successful in getting their brand out to the masses.

    Some argue that putting J-lo front and center in the commercial as well as the FIAT 500c, is a great marketing move, as one is supposed to be a reflection of the other.  J-LO is synonymous with fashion, being passionate and hard working – much like the FIAT car.

    To fully appreciate the commotion of the new FIAT 500 commercial, you almost have to watch Jennifer Lopez’s “Papi” video which provides plenty of back-story including the role that the “magic” cookies played.

    In the end, by utilizing the star power of Jennifer Lopez in their commercial and showcasing the FIAT 500c in her new video, both parties have created a lot of buzz.  A win win wouldn’t you say?

    Did you know you too can drive the car that has everyone buzzing?  The 2012 FIAT 500 cabriolet is available for purchase at Derrick FIAT.  Simply pick up the phone and dial 1-800-NEW-FIAT, or visit us online to browse our current FIAT 500c stock.  If you prefer to drop by in person, head over to 6211-104 street in Edmonton, Alberta and our Sales team will help you live the life you’re meant to – with a brand new 2012 FIAT 500c from Derrick FIAT.

    Thanks for visiting with us, and have a FIAT-astic rest of your day!

  7. VIDEO:  Fiat 500 Abarth on 2 wheels
Watch this video to see the FIAT 500 Abarth stand up on TWO WHEELS!  If we didn’t see this we wouldn’t believe it either!  Simply FIAT-astic!  
Please note:  depending on connection, this video may take a bit longer than usual to load.  Have a FIAT-astic rest of your day and don’t forget to recommend us to your loved ones!

    VIDEO:  Fiat 500 Abarth on 2 wheels

    Watch this video to see the FIAT 500 Abarth stand up on TWO WHEELS!  If we didn’t see this we wouldn’t believe it either!  Simply FIAT-astic! 

    Please note:  depending on connection, this video may take a bit longer than usual to load.  Have a FIAT-astic rest of your day and don’t forget to recommend us to your loved ones!

  8. VIDEO: Fiat 500C by Gucci Roadshow, Berlin 
Go behind the scenes at the FIAT 500c by Gucci Roadshow stop in Berlin.  Listen to consumers rave about this elegant mobile fashion accessory and take an insider’s look at the magnifico features of the FIAT by Gucci cabriolet!
Reminder:  The FIAT by Gucci Hatchback and Cabriolet versions are available for order right now from Derrick FIAT.  Our sources tell us that there will be limited quantities available of this “Gucci bag that you can drive.”  Call 1-800-NEW-FIAT and RESERVE your new Gucci FIAT today!

    VIDEO: Fiat 500C by Gucci Roadshow, Berlin

    Go behind the scenes at the FIAT 500c by Gucci Roadshow stop in Berlin.  Listen to consumers rave about this elegant mobile fashion accessory and take an insider’s look at the magnifico features of the FIAT by Gucci cabriolet!

    Reminder:  The FIAT by Gucci Hatchback and Cabriolet versions are available for order right now from Derrick FIAT.  Our sources tell us that there will be limited quantities available of this “Gucci bag that you can drive.”  Call 1-800-NEW-FIAT and RESERVE your new Gucci FIAT today!

  9. VIDEO: - Automotive News TV– FIAT Headlines - FIAT seals the Deal and FIAT 500 Leases 07/22/2011FIAT seals the Deal
It’s official.  Italian automaker FIAT now owns 53.5% of Chrysler Group LLC has plans to own an additional 5% by the end of 2011.   
 FIAT paid the American Government $500 million and the Canadian Government $125 million.  
 FIAT also plans to purchase shares held by the United Auto Workers Union (UAW) and will meet with them on Monday, July 25th 2011 to negotiate a new four year contract.  
FIAT 500 Leases 
FIAT USA is combining an aggressive ad campaign with FIAT-astic leasing deals for its 2012 FIAT 500 coupe.  
 For more on these very newsworthy stories - click the image or follow the link provided.
Thanks for visiting with us and enjoy the rest of your day!

http://www.autonews.com/article/20110722/VIDEO/307229923/1439

    VIDEO: - Automotive News TV– FIAT Headlines - FIAT seals the Deal and FIAT 500 Leases 07/22/2011

    FIAT seals the Deal

    It’s official.  Italian automaker FIAT now owns 53.5% of Chrysler Group LLC has plans to own an additional 5% by the end of 2011.  

     FIAT paid the American Government $500 million and the Canadian Government $125 million. 

     FIAT also plans to purchase shares held by the United Auto Workers Union (UAW) and will meet with them on Monday, July 25th 2011 to negotiate a new four year contract. 

    FIAT 500 Leases

    FIAT USA is combining an aggressive ad campaign with FIAT-astic leasing deals for its 2012 FIAT 500 coupe. 

     For more on these very newsworthy stories - click the image or follow the link provided.

    Thanks for visiting with us and enjoy the rest of your day!

    http://www.autonews.com/article/20110722/VIDEO/307229923/1439

  10. With its modern, simple design, numerous vehicle personalization options and its iconic Italian style and world-class European engineering; the Cinquecento (Italian for 500) is Perfectly Suited for the Canadian market.

    Deeply rooted in Italian culture, values, sentiment and sensibilities, it will fully liberate your passion for life and for driving.

    Staffed with Fiat sales and service specialists, and highly trained technicians, Derrick Fiat is here to provide YOU with a comfortable, fun and stress-free automotive shopping and service experience.

    Stop by our Derrick Fiat Studios in person to view first hand the car that has everyone talking!!

    We're also online for your added convenience! Visit our Virtual Derrick Fiat Studio Inventory and peruse through our 2012 Fiat 500's and 2012 Fiat 500c's in stock.

    Derrick Fiat Studio:

    6211-104 St
    Edmonton, Alberta, Canada
    T6H 2K8

    Derrick Fiat Sales:
    1-888-484-9785
    Derrick Fiat Service:
    (780) 435-9500
    Derrick Fiat Parts:
    (780) 434-7452

    Derrick Fiat Studio Online
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