Fiat India to set up own dealerships to end marketing dependency on Tata
Due to how prospective FIAT 500 customers are being treated at Tata Motors, FIAT India and Tata Motors are parting ways. Plans are in the works for FIAT India to set up independent FIAT studios (What FIAT calls their showrooms) in 20 Indian cities.
According to sources, the marketing partnership between FIAT India and Tata Motors has actually harmed FIAT India more than cause them good.
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Till next time, have a FIAT-astic rest of your day!